Although big-name high-street brands like Zara and H&M will always have a place in our wardrobes, there is something exciting about coming across a lesser-known brand. It’s time to shine the spotlight on some under-the-radar high-street brands that are giving the fast-fashion giant a run for its money. These hidden gems are where affordability meets style, and they’re about to become your new fashion obsessions!
Having caught the attention of influencers and celebrities, Nobody’s Child is an affordable brand you definitely want on your radar if it isn’t already. This brand, which specializes in throw-on, easy-to-style dresses and timeless wardrobe staples, is also sustainably minded in its sourcing and design.
Aligne is a sustainably minded fashion brand that makes its designs out of quality fabrics with low environmental impact. The brand’s aesthetic is clean-lined and packed full of versatile staples such as shirt dresses, jeans, and blazers.
For on-trend, small-scale design that won’t cost you an arm and a leg, head over to NA-KD. This lesser-known fashion brand delivers a chic edit of wardrobe staples that you’ll wear for many seasons to come. Minimalists, this one’s for you.
Never Fully Dressed
Acting as an antidote to the prevailing minimalist aesthetic, Never Fully Dressed is all about the print. The brand’s feel-good pieces focus primarily on floral motifs, bold colors, and flowy dresses—perfect for dressing up or down and layering up throughout the year.
Albaray is a sustainable womenswear brand created with a desire to move forward with a more thoughtful, environmentally conscious approach, and the collections are full of versatile styles designed for everyday life and to last way beyond the cycle of a season.
Founded by two sisters in a bid to make luxury clothing affordable. They’re known for sophisticated dresses and luxe knits—it’s definitely a brand to know if you’re in need of an outfit for a special occasion.