Rihanna has been ruling the world with Fenty Beauty for quite some time, and she’s showing no signs of stopping. Its offering is constantly expanding, and she finally launched her haircare line of innovative products for every hair type – the long-awaited Fenty Hair.
Rihanna initially filed for a Fenty Hair trademark in 2021, and she’s been working on it behind the scenes ever since. All hell broke loose when she officially announced its launch with a promo video that showed her wearing a blonde wig, which quickly became a viral sensation.
Rihanna’s haircare line has long been her passion project because her hairstyles have been markers of her evolution and growth over the years. It was important for her to create a line of easy-to-use products for every hair type and texture, that could keep up with her every step of the way.
The team of professionals came up with a Replenicore-5 proprietary complex, which can be found in every Fenty Hair product, rich with ingredients that were clinically tested to repair, strengthen, hydrate, smooth, and protect different hair types.
The first drop is available on Fenty Beauty’s official website, and it includes everything from moisturizing shampoos and conditioners to hair protectants, bond builders, gels, and styling tools.