She’s only three years old, but Princess Charlotte is already more influential than her big brother, Prince George. She has her sense of fashion (and mother and stylist) to thank for this phenomenal accomplishment.
According to strategy consultancy firm Brand Finance Group the young royals are a great asset to the British economy. The company claims that the young princess is worth an estimated $4.3 billion, which is $1.1 billion more than her older sibling George, who rakes in an estimated amount of $3.2 billion. Even the newest addition to the royal family , one month-old Prince Louis, is already expected to contribute about $67 million before he turns one year old.
“These numbers are projections of what the royal children could bring the UK economy in their lifetimes, assuming they will continue to have the same positive effect,” Sehr Sarwar (Brand Finance’s communications manager) said during an interview.
The young princess has often appeared in the media ever since she was born, wearing fabulous ensembles by some of the most sought-after names in the fashion industry. When she was only 10 hours old, Charlotte has her picture taken while she was wrapped in a beautiful scarf by G.H. Hurt & Sons, who saw their website get over 100,000 visits on that day. And the outfit she was wearing during her uncle Harry’s wedding is already one that lots of mothers are searching for online.
“The royal children have a positive impact on the sales of particular clothes and toys brands they wear or play with. In this sense, they have a very similar effect on brands as their mother, the Duchess of Cambridge, who has a real Midas touch – everything she touches turns into gold,” Brand Finance’s CEO, David Haigh, explained.
There is a very logical reason why Charlotte is worth more than her brother. According to Haigh it’s because Charlotte’s endorsements are received by a much larger group of people.
“This is actually as simple as the relative size of the men’s and women’s fashion markets, by which I mean that Charlotte’s endorsement effect will likely be felt across a much broader range of products and brands or types of clothing than will George’s, allowing a greater scope for the monetization of her ‘brand’ and hence a higher value,” Haigh said during an interview Marie Claire UK.
But the royal siblings aren’t just responsible for huge peaks in sales, they are also driving more tourists to the U.K. every year.
“Many visitors who come to London for pomp and circumstance hope to see George and Charlotte on the Buckingham Palace balcony with their parents. Similarly, when they join their royal parents on a visit abroad, like visits to Poland and Germany for example, they generate incredible interest among the media and the general public,” Haigh said.