Wicked is one of the buzziest new films hitting the theatres this fall, and the team behind it is doing a great job promoting it. Fashion and beauty collaborations inspired by this musical are popping up everywhere, and here are five you should keep an eye on.
OPI
OPI launched a collection of nail polishes inspired by the most iconic Wicked characters, and they tapped the film’s leading lady Cynthia Erivo to announce its launch as their new brand ambassador.
R.E.M. Beauty
Ariana Grande’s brand R.E.M. Beauty has given us many amazing collections since its launch, but none of them compares with their dreamy new line of makeup products inspired by Elphaba and Glinda.
Beis
Another amazing collection that offers products in Elphaba and Glinda’s signature colors, Shay Mitchell’s luggage brand Beis prepared a wide range of travel essentials themed around these characters.
H&M
If you’re looking for an affordable line of Wicked products you can wear every day, head to your local H&M and look for hoodies, shirts, shoulder bags, and makeup brush kits with the film’s iconic logo.
Crocs
We’re yet to learn what Crocs’ Wicked collaboration is all about, but they teased it with a cryptic clip featuring the dark green and baby pink elements inspired by this film.