The world of beauty, and of skincare in particular, is constantly shifting as new discoveries and ingredients impact on approaches and formulations all of the time. As we enter a new summer season, which can bring a whole host of new and varied skincare concerns, check out this advice and guidance on some of the latest skincare trends to take off.
Back To Basics
The demand for a natural look hasn’t disappeared, in fact more and more of us want our skin to look like our real skin, but better. This skincare approach involves reducing the amount of products used in your routine, and sometimes even stripping it right back to the basics of cleanser, moisturizer and SPF.
Hero Ingredients
Now more than ever, skincare brands are focusing on using evidence-based ingredients which will have a real impact on your skin. Look out for ingredients such as azelaic acid, lactic acid and hyaluronic acid, each of which can be used in combination with other science-backed ingredients to deliver healthy, glowing skin.
Natural Goodness
Just as skincare brands and consumers are looking for science-backed ingredients in formulations, there is also a big emphasis on using naturally derived ingredients where possible. Keep an eye out for simplified, natural-based formulations, as generally the fewer ingredients there are means there is less of a chance that a product will irritate your skin.